Interactive Advertising · Customer Engagement · CPaaS

Interactive Advertising & Customer Engagement Platform

Connect interactive advertising experiences with WhatsApp, RCS, AI, voice and CRM to turn customer interactions into qualified leads and measurable conversions.

Explore the Solution Discuss a POC

Interactive Ad → Customer Conversion

Interactive Ad
QR / CTA
PRP Engagement Layer
Conversation
Lead
Conversion

Customer Journey Architecture

From Ad Impression to Business Outcome

01
Interactive Ad
Interactive video / streaming TV ad
02
Customer Interaction
QR code / CTA / send-to-phone
03
PRP Engagement Layer
WhatsApp · RCS · Web · AI · Voice
04
Customer Journey
Qualification · click-to-call · CRM
05
Business Outcome
Lead · application · booking · purchase

The Opportunity

From Ad Engagement to Customer Conversion

Interactive advertising creates the customer interaction. PRP extends that interaction into a structured customer journey across messaging, conversational AI, voice and CRM.

Basic Journey
Ad → Click → Landing Page
Connected Journey
Ad → QR / CTA → Conversation → Qualification → Call → CRM → Conversion

What PRP Adds

Unified Customer Engagement Layer

A single Customer Engagement Platform and CPaaS layer spanning messaging, conversational AI, voice, and CRM integration.

QR-to-Conversation
QR → WhatsApp / Web
Conversational AI
AI chatbot / AI voicebot
Click-to-Call
Callback / agent connection
Omnichannel CPaaS
WhatsApp / RCS / SMS / voice
Lead Management
Qualification / routing / CRM
Engagement Analytics
Engagement → lead → conversion

Customer Journey Orchestration

How It Works

1
Interactive Advertising
Customer sees an interactive ad.
2
Customer Interaction
QR, CTA or phone interaction initiates the journey.
3
PRP Engagement
Customer enters a WhatsApp, RCS, web, voice or AI journey.
4
Qualification
PRP captures and qualifies the customer's intent.
5
Conversion
Lead is routed to CRM, sales team, agent or automated journey.
6
Measurement
Advertiser measures engagement, leads and downstream outcomes.

Advertiser Use Cases

Interactive Advertising Use Cases

Automotive
Interactive Ad → QR → Model Selection → Location → Dealer → Test Drive
BFSI / Insurance
Interactive Ad → QR → Verification → Eligibility → AI Conversation → Callback → Application
Consumer / Retail
Interactive Ad → QR / CTA → Product Discovery → Conversation → Purchase / Lead
Telecom / Services
Interactive Ad → CTA → Customer Qualification → Click-to-Call → Sales / Service

Why PRP

Built for Conversion, Not Just Engagement

Unified Platform
Messaging, voice, AI and engagement in one platform.
Omnichannel Engagement
WhatsApp, RCS, SMS, voice and conversational channels.
Conversion-Focused Journeys
Move customers from interaction to qualification and action.
Enterprise Integration
Connect engagement journeys with CRM and existing business systems.

Partnership Opportunity

Explore Interactive Advertising Integration

PRP Services is exploring technology and integration opportunities with advertising platforms and interactive streaming ecosystems to connect ad engagement with customer conversations, lead qualification and conversion journeys.

Example ecosystem: Amazon Ads / Prime Video Interactive Advertising
Discuss a Joint POC Contact PRP

Proposed Pilot

Proposed Interactive Advertising POC

Run a focused campaign with one advertiser to demonstrate the complete journey from interactive ad engagement to customer conversation, qualified lead and measurable conversion.

Interaction
Engagement
Qualified Lead
Conversion